Sony Pictures has just released the first 10 minutes if the new shark thriller, The Shallows, starring Blake Lively. This isn’t the first time a distributor has released the first 10 minutes of a film to sway audience members into seeing it. However, in this instance it’s kind of a bizarre move.
Usually when the first 10 minutes of a film is released on the internet; it’s to promote the films release on Blu-ray and DVD, and although most of the cinemas in my local area have stopped screening the movie, there a still a few places where I can still see it on the big screen.
I can’t imagine that this was Sony’s intention by releasing this footage, because it is most likely no longer screening in the U.S. and it’s far from the film’s release date on Blu-ray and DVD. On top of that; Shallows did quite well at the box office racking in a total of about $92 million worldwide to-date with a budget of only $17 million.
Regardless, we have it now, and without having seen the film in its entirety, I’ve gonna say; it’s pretty lush. I was actually really impressed and engaged for the full ten minutes. We got a little glimpse of the inexplicably murderous shark, the island itself was (as I said) lush, and it had a surprising amount of humour in it.
I do want to see the movie now, you bloody got me, Sony. But at the same time I don’t. I feel like the comments I just made on the first 10 minutes could be extrapolated over the rest of the film, and that would be the gist of it.
If I’m wrong please let me know, I’d love to hear what someone who’s seen the film thought of it.